dotmailer for Magento Case Study about Slendertone

Vaimo's client, Slendertone, creates world-renowned fitness products that increase muscle tone and overall physique. The brand’s latest product, Connect Abs, is app-driven and keeps customers connected after purchase. dotmailer, the UK's leading email marketing provider, published a case study about Slendertone's experience with dotmailer, Magento, and Vaimo. Slendertone engaged with dotmailer while developing their latest product, Connect Abs, to devise a way to keep customers focused on their fitness regime. 


Slendertone chose to work with dotmailer because of the email marketing company’s strong integration with Magento. The two platforms together help Slendertone engage with customers throughout the purchase journey and beyond, into their ongoing relationship with customers as they utilise Connect Abs. dotmailer’s effortless functionality allows Slendertone to manage email marketing efficiently and target customers without the aid of additional marketing staff members.


Slendertone required a seamless connection between systems and a live data flow for their customer usage data, and dotmailer’s automated emails and weekly usage reports were just the ticket. Thanks to dotmailer and Magento, Slendertone can easily track when and how the customers are using the device, and helps the Slendertone team encourage customers with pointers and tips to keep going to achieve their fitness goals.

The case study also talks about:

  • Moving to Magento 2
  • Managing multiple languages in email marketing
  • Handling international campaigns
  • Re-engagement programs
  • Replenishment emails
  • Landing pages used as a tool
  • Automation Program Builder and Drag & Drop Functionality
  • Testing capabilities


The case study also talks about Vaimo’s role as Slendertone’s solution partner, and supporting the company’s international growth strategy and new market entries. Vaimo’s international team and offices in 10 countries ensure that Slendertone eCommerce solution is up-to-date, scalable, efficient, and engaging.

To learn more about Slendertone's Case Study, click here. If you want to know more about the Slendertone eCommerce project, contact Vaimo UK office. Contact dotmailer to find out more about their email marketing solutions!

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