Hoteletail secures investment from Vaimo

Hoteletail, an eCommerce company that specialises in building and managing luxury online retail channels for boutique hotels, has secured investment from Vaimo, one of the world’s fastest growing eCommerce solution providers on the Magento platform. 

The partnership will see the introduction of new and enhanced software which enables luxury hotels to collaborate with brands, designers and local artists. The platform delivers unique value to hotel guests and new income for hotels which have faced declining revenues from legacy services such as in-room calls and in-room movies. Since launching in 2013, Hoteletail has successfully deployed its software in several popular boutique hotels, generating average sales of 1,500 EUR per room per year. 

“When boutique hotels do such a fine job of creating a home from home, it is no wonder guests get inspired. The software we are developing makes it convenient to purchase and ship virtually anything guests see in the hotel, directly to their homes”, explains Hoteletail Managing Director, Daniel Brazier. He continues “The most popular luxury products are hotel beds, local artwork, jewellery and fashion accessories.”

Having successfully validated the market opportunity over the past eighteen months, Hoteletail decided it was time to find a technical partner who could get behind the ambitious growth plans. 

Vaimo, an award winning Magento Gold Solution Partner, understood the uniqueness and scalability of Hoteletail from the start and agreed to invest significant resources and rally its eCommerce teams behind the growth plans. 

“Our experience in building complex web- and mobile channels for the world’s best online retailers will help Hoteleletail deliver a robust service to luxury hotels around the world” explains Vaimo CEO David Holender, who also admits to being a fan of boutique hotels.

In addition, it is expected the partnership will also bring value through Vaimo’s international reach and experience. With its hundreds of online retail clients spread around the world, taking on challenges such as taxation, shipping, multi-language and mobile conversion, are all critical components for online retail success. 

Building on its growing number of hotel customers in Scandinavia, Hoteletail is planning to bring value to the best hotels also in the countries where Vaimo operates, such as the UK, Norway, USA and South Africa. 

“The international nature of the hotel industry made us think global from day one, and most of the transactions in our current hotels have come from guests who have shipped the purchased products all over the world. Vaimo’s global online retail experience will help us to provide a local hotel service but on a international scale,” concludes Daniel.


Contact details 

David Holender
Chief Executive Officer
Tel: +46 8452 26 56


Daniel Brazier
Tel: +46 76 8333 80 88


Download the pdf of the press release.



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