Copenhagen - Vaimo, one of the top global Magento eCommerce solution providers, continues its expansion in Denmark by acquiring Customerwise, one of the leading Magento Silver solution partners in Denmark. The acquisition is in line with Vaimo’s strategic growth plan and means that Vaimo further strengthens its position on the fast-growing Danish eCommerce market.

Vaimo has been present in Denmark since August 2014, and grown steadily by delivering advanced eCommerce solutions for large brands such as BAUHAUS Denmark and the William Demant Holding Group. Via the acquisition of Customerwise, Vaimo further strengthens its position in Denmark by adding Customerwise’s 18 employees, who in total hold 9 Magento certifications, and a client portfolio consisting of Creativ Company, Baby Sam, Ilse Jacobsen, and Sport24, among others. Effective from today, Customerwise will change its name to Vaimo Denmark and all employees will be part of the new Vaimo Denmark.

“Customerwise is one of Denmark’s leading Magento solution providers, and through the acquisition, we form a team of 22 people in two locations, Copenhagen and Kolding. Thanks to our partnership with transcosmos, which we entered in October 2015, we were able to speed up our expansion in the Danish market. The acquisition paves the ground for further growth in Denmark, as well as for our vision of becoming the world’s leading Magento solution provider,” says David Holender, CEO of Vaimo.

The acquisition means that Vaimo’s clients will be able to benefit from a larger and stronger local team, with more services in Danish and a deeper understanding of the Danish market specifics. For Customerwise’s clients, the acquisition means that they will get access to Vaimo’s professionals and international expertise as well as a door to enter the Asian market through transcosmos’ eCommerce network.

”It has always been in our heart to deliver superior eCommerce for our clients, and I'm proud of our history as the leading Magento Solution Partner in Denmark. To continue our growth, and take on the leading position in the Danish eCommerce market, it was a logical step for us to merge with an ambitious eCommerce partner with a global vision. Vaimo could not have been a better fit, and I'm confident that we will continue our growth and deliver best-in-class eCommerce with technical and commercial superiority,” says Henrik Feld-Jakobsen, CEO of Customerwise and the new appointed Country Manager for Vaimo Denmark.

The Danish eCommerce market has around 4.4 million online shoppers, with over 18% growth in 2014, and with the average online shopper spending €2,252 annually (source: According to the Danish Chamber of Commerce, online retail in Denmark continues to see double-digit growth and reached €12.5 billion in 2015, and is expected to hit €13.5 billion in 2016 (source:

Vaimo was founded in 2008 and the company has grown very fast, with an average yearly growth of 50%. Today, Vaimo has 210 employees and the turnover for 2014 was 104.6 million SEK, with a profit of 10.8 million SEK. Vaimo’s goal is to continue to expand with a yearly growth rate of 30-40% in its current markets and in new strategic markets.

About Vaimo

Vaimo helps companies all over the world achieve eCommerce success on the Magento platform. Vaimo is one of the top Magento solution providers and has delivered tailored eCommerce solutions to more than 400 brands and merchants to help maximise their online potential. Vaimo works closely with several prestigious international brands, such as Jack Daniels, Filippa K, HP, Björn Borg, GANT, William Demant Holding Group, Triumph, BAUHAUS, Fjällräven, Marimekko and Guthy Renker. Vaimo works exclusively with Magento, one of the leading platforms in the Alexa top 100k. Magento is utilised by more than 250,000 sites across the world and supports over €46 billion in gross merchandise volume annually. We pride ourselves on being certified Magento experts and offering full service eCommerce solutions that our clients can trust. We have an in-house team of 200+ specialists with offices located in Sweden, UK, Finland, Norway, UAE, South Africa, Denmark, Estonia and Ukraine. Businesses all over the world choose Vaimo for best practice eCommerce that simply works.


About Customerwise

Customerwise has been a leading Danish Magento Silver Solution Partner since 2010, delivering Magento based eCommerce sites to merchants across Denmark. Over the years, their clients have grown an average revenue with over 30% a year, which is achieved by continuously working closely with the clients to reach better results, whether it's by lowering operating costs through integrations, or expanding revenue by entering new markets. Customerwise is working with clients such as BabySam, Sport24, House of Kids, Lauritz Knudsen and Ilse Jacobsen.



David Holender, CEO
Tel: +46 70 422 18 38


Henrik Feld-Jakobsen, CEO
Tel: +45 70 277 333

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