Plantagen is the largest retail chain for life with plants in Scandinavia. Founded in Norway in 1986, Plantagen has today more than hundred stores across the Nordics. Their mission is to provide solutions for life with plants, both indoor and outdoor.


  • Merchant:  Plantagen
  • Industry: Plants
  • Magento Edition: Magento Enterprise
  • Vaimo Base Engine: Innovate
  • Markets Served: Sweden, Norway, Finland
  • Project Plan: 12 Weeks
  • Project Budget: 720 Hours
  • Number of Products: 6 000

Tobias Karlsson-Malmborg, Marketing Manager at Plantagen

"We want to provide our customers with an improved online user experience to help them to prepare for their visits to the Plantagen stores. We want to make it easier to find the products both in our stores and on our website."

Why did you choose Vaimo?

“It wasn’t just about us liking the Magento platform, we also had a good experience collaborating with Vaimo’s team in the sales process. We definitely felt there was a synergy between the two companies, but also relied on Vaimo’s exceptional background in delivering more than 400 eCommerce solutions when making our decision.”

Why did you choose Magento?

“We wanted an open-source and eCommerce ready platform that also supports responsive design. Magento ticked all those check-boxes.”

Project Objectives

  • Inspire visitors to 'A Life With Plants"
  • Help visitors to find plants that fit their exteriors, interiors and lifestyle
  • Improved product listing and display
  • Provide excellent mobile experience
  • Communicate information to visitors in an everyday language


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