22nd of May 2014, Johannesburg- A large group of South African business owners and entities descended on the SAGE Office Park for the 2nd Vaimo e-commerce seminar of 2014. Once again the event promised much learning and exposure to how e-commerce is a growing business trend in South Africa.
Jenny Homer, Channel Development Manager for Magento at eBay in Europe, kicked off the morning session with a broad overview on the e-commerce revolution that is currently taking shape worldwide, and how consumers have increased their expectations of brands and retailers. She positioned Magento as the ideal platform to handle the vast changes in the e-commerce world.
An ever-popular speaker, and a long-time partner of Vaimo, Dr. Peter Fish from GoFish along with his colleague, Thomas Henderson provided two sessions for delegates interested in Internet Marketing, and more specifically Email Marketing. It seems that there remains a great need among business entities to get the basics of digital and online communication right and both these presentations did not disappoint anyone.
After a light lunch and networking opportunities delegates were able to immerse themselves into the details of business-to-business e-commerce with Vaimo’s Managing Director, Kevin Clarke, who took delegates through some practical online examples and discussed the large array of B2B module extensions that Vaimo has developed on the Magento platform. Content and creating the right content strategy that focuses more on a businesses’ authoritative voice as a brand rather than on pure product information was next up and provided delegates with some food for thought on how to balance content with product in their e-commerce solutions.
Finally the anticipated session with Charles Elliman from PayU provided much re-assurance to delegates on how to transact safely and securely online by considering the right payment solution provider and payment gateway for their online stores.
What a wonderful day of sharing and learning – we thank all our delegates who attended and hope to be able to work with you in the near future and provide a valuable service in taking your e-commerce strategies to the next level.
View the full presentation decks from the event here:
Vaimo (presented by Kevin Clarke)
Magento (presented by Jenny Homer)
PayU (presented by Charles Elliman)
GoFish on Internet Marketing (presented by Peter Fish)
GoFish on Email Marketing (presented by Thomas Henderson)
Vaimo on How to Create a Great E-Commerce Content Strategy (presented by Rhodé Odendaal)