"The objective was to find an eCommerce solutions provider who could work quickly and who had a firm grasp of Magento’s inner workings. Vaimo knows Magento, and mobile and responsiveness is second nature to them. We were looking to create a beautiful, responsive site with a great user and brand experience. Our mobile figures speak for themselves - we have seen a drastic increase in mobile visitors and mobile conversion rates."

Johanna Widomski

Ecommerce Manager at Vallila Interior

Visit Vallila Interior

The Challenge

Before working with Vaimo, Vallila had a non-transactional website that introduced the brand and displayed a simple PDF catalog. Vallila’s vision was to build a web shop that would offer a direct channel of communication to their customers and provide a unique brand experience. Of course, the home textile company needed a responsive site that would cater to customers visiting the site from various devices. Vallila wanted to develop an eCommerce site on an agile platform that would easily allow them to expand to global markets in the future, and do this with a solution provider with experience in global growth.

The Solution

Vaimo launched the initial site in June 2014, and has since continued to ensure that the web shop shows Vallila’s products through striking imagery, and communicates the collections and the brand stories. As Vallila’s first objective was to convey the brand message, Vaimo placed emphasis on adding features such as “Shop the Look,” which is an inspirational mood board that allows customers to buy products directly from the board. The fully responsive site also features a pop-up function that Vallila currently utilises for newsletter sign-ups, but has also used for promotions.


  • Shop the Look
  • Store Locator
  • Multi-Option Filter
  • Integration with Nosto
  • Pop-Up Newsletter Feature
  • Integration with ERP System
  • Integration with a Media Bank
  • Klarna Check-Out
  • Quick View in Product Catalog
  • Integration with Automated Return Process
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