Filippa K, founded in 1993 in Stockholm, is a leading Scandinavian fashion company. It designs and manufactures fashion garments and accessories with its own, timeless style, for both men and women. The company provides the products through its own 50 Filippa K brand stores in 20 markets around the world, as well as through more than 700 international retailers, such as Selfridges, Liberty, Bijenkorf, NK, Stockman and Illum.


  • Merchant:  Filippa K
  • Industry: Apparel
  • Magento Edition: Magento Enterprise
  • Base Engine: Innovate
  • Markets Served: Sweden
  • Project Plan:  Estimated launch May 2014

Ingrid Söderlund, Head Of Digital & Ecommerce at Filippa K

Filippa K’s website has been serving till today as a source for information about Filippa K’s brand , it’s values and responsibility and as a product catalogue for inspiration. We now want to take the website to a next level by enabling our customers to purchase Filippa K’s products online.

Why did you choose Vaimo?

“We wanted to continue using Magento and wanted to work with a solution partner located in Stockholm area. Our team had prior experience using Vaimo services, so we knew about their working methods. And as Vaimo is considered to be a leader in developing and implementing e-commerce solutions on Magento platform in Sweden, the decision was relatively easy.”

Why did you choose Magento?

“Filippa K’s website has been running on Magento platform for couple of years already and we wanted to continue using it. It’s a good platform for our size company. We like the fact that it’s open source, cost-effective and that it allows us to control the content, functionality, look and feel of the online store ourselves. Also the fact that Magento is owned by eBay, gives us surety that we have invested into a future-proof platform.”

Project Objectives

  • Enable Purchasing on the Website
  • Increase Access to the Brand
  • Provide One More Sales Channel with Full Filippa K Brand Experience
  • Support International Expansion


Download pdf of the story.

Interested in learning more? Contact us