The William Demant Holding Group is a leading international hearing health care company which develops, manufactures and sells products and equipment designed to aid people with hearing loss in their individual communication. The two main focus areas are: Hearing Devices and Diagnostic Instruments, and the main brand within hearing devices is Oticon. The Group operates in a global market with own companies in more than 25 countries, a total staff over 9.000 employees and revenues of over DKK 9 billion.


  • Merchant:  William Demant Holding Group
  • Industry: Health Care
  • Magento Edition: Magento Enterprise
  • Base Engine: Innovate
  • Markets Served: Global

Previously, we had several solutions that were either developed internally or by our sister companies in partnership with local vendors. Most of the solutions were technologically outdated- very difficult and expensive to maintain and operate. Based on that, our top management made the decision to start to build one common e-commerce platform across the entire group.

Why did you choose Vaimo and Magento?

“Right at the outset of the project, we decided to choose the e-commerce platform and the solution partner at the same time. The final decision to go for Magento and Vaimo was the result of a very extensive vendor selection process. To begin with, we drew up capability specifications with a number of our sales companies. We then compiled a long list of vendors based on the Gartner Magic Quadrant. From there, we drew up a short list on the basis of feedback to our Request for Information, after which we ran an Request for Proposal process with a few potential vendors – supported by various workshops with three shortlisted vendors. This was followed by technical workshops with Vaimo – at that point our preferred solution partner. The entire selection process lasted almost six months, at the end of which Magento and Vaimo were the clear winners.”

Project Objectives

  • A Solution Capable Of Helping Hearing Care Professionals Make Their Business Processes Much More Efficient
  • Improving WDH Efficiency
  • Achieving WDH Economies of Scale


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