FSM Group, with its roots in the 1980’s, is a leading distributor of security equipment in Finland, offering high quality comprehensive range of products from leading suppliers. With more than 20 years in business and with over 40 dealers across the country they can provide the customers not only the products, but also professional support through their network of partners. To better serve the customers and dealers, FSM Group recently launched a brand new website on Magento platform.



  • Merchant:  FSM Oy Fonel Security Marketing
  • Industry: Security Products
  • Base Engine: Variate
  • Markets served: Finland
  • Web site: www.fsm.fi
  • Project plan: 20 weeks
  • Project budget: 400 hours
  • Number of products: 2700

Markus Af Hällström, Development Manager at FSM Oy Fonel Security Marketing Oy:

"We chose Vaimo and Magento to meet and exceed our customers expectations for eCommerce now and in the future. I was impressed by the high level of Vaimo’s eCommerce and technical expertise, especially in implementing deep level integrations."

The Challenge

FSM had operated their website and B2B site on out-dated separate platforms for several years and wanted to migrate both sites onto one single Magento platform with updated functionality and visuality. 

The Solution

Vaimo helped to create a fully responsive new website, which includes an online product catalogue for consumers, online-ordering possibilities for B2B customers with customised pricing and specific functionality and content for dealers all depending on user login.


  • Extensive integration to Sonet ERP system
  • Integration with Salesforce Web-to-Case
  • Rich content product pages
  • B2C and B2B sites depending on login 
  • B2B pricing module
  • Fully responsive

Download pdf of the story. 

Click here to experience FSM’s new web site.

Interested in learning more? Contact us