Since 1921, HANWAG- named after founder HANs WAGner, has manufactured outdoor footwear of the highest quality at the headquarters in Vierkirchen, near Munich. Known for their pioneering role in alpine footwear, HANWAG has an exceptional heritage in producing high quality footwear for outdoor enthusiasts of all types.  HANWAG is owned by Fenix Outdoor AB, a leading international Group of Outdoor companies that develops, manufactures, markets and sells high-quality gear for outdoor life and leisure through its own brands: HANWAG, Fjällräven, Tierra, Primus, Brunton, Naturkompaniet and Partioaitta. In March 2014 HANWAG launched their new eCommerce site on the Magento platform.



  • Merchant:  HANWAG
  • Industry: Alpine Footwear
  • Base Engine: Variate
  • Markets Served: Global
  • Website:
  • Project Plan: 21 Weeks
  • Project Budget: 450 Hours
  • Number of Products: 160+

Ulrike Fröhlich, E-commerce Manager at Fenix Outdoor E-com AB

“Having a brand like HANWAG - with long history and expertise in the alpine footwear sector - it was important to us to develop a site that equally represents a brand as well as online shopping platform to our customers. I am happy to say that we have managed to launch our new HANWAG ecommerce site within the scope of our project.”

The Challenge

For HANWAG, being a Bavarian brand with global recognition, it was crucial for Fenix Ecom to choose an eCommerce platform that provides full ecommerce functionality in an easy setup. The goal was to present and be able to sell full assortment of products, provide 24/7 customer service and make sure that customers leave the website with memorable shopping experience.

The Solution

In order to stay on time and on budget with the project, Vaimo helped Fenix Ecom to launch a neat and simple website for HANWAG. The new website supports one European ( and two localized sites ( and In phase 2, Vaimo will deliver more functions and extraordinary features to enhance the user experience on HANWAG’s site.


  • Multisite
  • Rich Informative Content Pages
  • Rich Content Product Pages
  • Multi-Option Filtering Depending on Category
  • Store Locator Import Functionality
  • Responsive Checkout


Click here to experience HANWAG’s new web site.


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