Partioaitta started its operations in 1928 in Helsinki and is today a leading retail chain of products for outdoor activities and travel in Finland. Owned by Fenix Outdoor, an international group within the outdoor industry, Partioaitta have 15 stores across Finland selling high quality equipment and clothing. In June 2014 Partioaitta launched its new redesigned and fully responsive online store.



  • Merchant: Partioaitta Oy
  • Industry: Apparel and Accessories
  • Vaimo Base Engine: Innovate
  • Magento Edition: Enterprise
  • Markets Served: Finland
  • Website:
  • Project Plan: 34 Weeks
  • Number of Products: 6600

Jussi Verkkonen, E-commerce Manager at Partioaitta Oy

I am happy to have our new responsive site and pleased with the platform full of possibilities. Already new developments in mind, this autumn we will launch omni-channel solution and want to connect physical stores and web store more closely to each other."

The Challenge

With rapid rise in use of mobile devices, it was crucial for Partioaitta to choose an ecommerce platform that supports responsive development and omnichannel strategy. With many products, good search engine and filtering options were necessity in order to find products quickly and easily. Partioaitta is known for good service and inspirational stores, and it was important to have those qualities displayed also on the web.

The Solution

With Magento integration to both Partioaitta ERP system Microsoft Dynamics AX and PIM it is easy to have close control over the products, connect stores and web stores. Partioaitta responsive site works on every device and this makes it easy for customer to browse and shop in the web store. With good filtering options available on the site and by using SOLR search engine it is easy for customers to find the products they are looking for. Vaimo has also helped to develop a solution where different customer groups get automatically allocated different discounts.


  • Fully Responsive
  • Favourite Products
  • Multi-Option Filtering Depending on Category
  • Quick View
  • Blog
  • Rich Informative Product and Content Pages 


Click here to experience Partioaitta new web site. If you want to know more about this project, don't hesitate to contact us.


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