Alt=, owned by Supporter Group Umeå AB, started its operations in 2010 in Sweden. They sell an extensive range of supporters gear for many different sports, such as football, hockey, motor sports, basketball, football, martial arts, etc. Supporterprylar’s recently launched online store offers customers products from sport supporters jerseys, T-shirts, scarves, baby and children's clothes, to beer mugs, phone skins and many more.



  • Merchant:  Supporterprylar
  • Industry: Apparel and Accessories
  • Base Engine: Variate
  • Markets Served: Sweden
  • Website:
  • Project Plan: 36 Weeks
  • Project Budget: 200 Hours
  • Number of Products: 5 000

Danny Persson, Chief Executive Officer at Supporterprylar:

"We are extremely happy with the launch of our new website. We have together with Vaimo created a website that is very easy to use and navigate, yet extremely flexible when it comes to customization options for our customers. We have integrated it fully with our business and logistic systems and we are also very well suited for future upgrades and add-ons."

The Challenge

The main challenge during the project was to create a site that gives advantage in the market. Also to come up with a good way of displaying a large number of products that customer might want to have. In addition, Supporterprylar wanted to have a functionality on the site, where customers can choose to customise their own name and number at the back of the jerseys.

The Solution

Vaimo delivered Supporterprylar a website, which allows sports supporters view and buy large number of products from  different categories. The start page allows visitors to filter products by sports, by league, by national team etc. The solution includes also a jersey-print-generator, which offers a visitor at additional cost on the product page to customize supporter’s jersey with a specific name and number. 


  • Jersey- Print- Generator
  • Interest Taps on Startpage
  • Klarna Checkout
  • Fully Configurable Drop- Down Menu
  • Top Recommended Products in a Specific Category
  • Automated Display of Newly Arrived Products


Click here to experience Supporterprylar’s web site.


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