Established in 1983 and part of Fenix Outdoor Group, Tierra’s purpose is to make garments that protect from the weather not only in mountainous environments but in every aspect of outdoor life. Apart from making high quality and durable garments, it’s as important for Tierra to preserve nature and use materials in the development and production processes that do not cause any unnecessary environmental or health risks. In September 2014 Tierra launched its new responsive website, providing delivery to 27 countries in Europe.



  • Merchant: Tierra
  • Industry: Apparel and Accessories
  • Vaimo Base Engine: Variate
  • Markets Served: Europe
  • Website: and
  • Project Plan: 14 Weeks
  • Project Budget: 530 Hours
  • Number of Products: 7000+

Erik Tjerneld, Brand Manager at Tierra

"The new web site works really well as it really puts emphasis on the Tierra products. Right now we are working on filling the site with even more content such as product films etc."

The Challenge

For a company like Tierra, catering for individuals with a unique lifestyle, the emphasis was always on design and feel of the website. In order to help with the management of the online store there was also a need to integrate several of Tierra’s exiting systems into their new Magento store. Thus, creating a responsive site with a great feel, design and performance while keeping the costs down was key.

The Solution

To keep the costs of the project low it was necessary to use as many ready made templates as possible while keeping the vibe and look of the site new and unique. Vaimo took the vision even further by creating a fully responsive site and integrating Magento with Exigus for easy product deployment. The end result was a site that brilliantly showcases Tierra’s products.


  • Fully responsive
  • Integration with Exigus for handling products
  • Instagram feed on start page, new module used with moderation possibilities
  • A script that changes font colour depending on background
  • JPI frontend to be able to select colour and size
  • A shared instance with Primus and HANWAG sites


Click here to experience Tierra new web site. If you want to know more about this project, don't hesitate to contact us.


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